Every plan includes a professional dealer website, inventory merchandising, lead capture, live website chat, and a basic CRM. Upgrade when you need more inventory, locations, reporting, or automation.
New-domain registration, when selected, is billed separately and renews yearly. An existing domain stays with its current registrar.
All prices are per dealership, per month. There is no separate platform setup fee.
A professional dealership website, live inventory, and the essential tools to capture every opportunity.
More inventory capacity plus business texting, imports, multiple locations, and analytics for a growing dealership.
Unlimited active inventory with advanced CRM plus certified marketplace delivery and Google/Meta campaign preparation.
Compare website, inventory, lead, CRM, marketing, and support features side by side.
| Feature | Starter $99/mo | Pro $199/mo | Premium $399/mo |
|---|---|---|---|
| Website and merchandising Everything needed to present the dealership and its vehicles professionally. | |||
| Responsive dealer website A fast, mobile-friendly public website built for vehicle shoppers. | Included | Included | Included |
| Professional template library Choose and customize a purpose-built dealership design. | Included | Included | Included |
| Custom domain Use a domain the dealership already owns or register a new one. | Included | Included | Included |
| Inventory search and vehicle detail pages Search, filters, photos, specifications, pricing, and shopping actions. | Included | Included | Included |
| Custom pages and navigation Publish dealership content and organize it in the public menu. | Included | Included | Included |
| Hours, directions, staff, reviews, and specials Core dealership information stays easy to find on every device. | Included | Included | Included |
| English and Spanish public site Give shoppers a built-in language option for supported public content. | Included | Included | Included |
| Inventory operations Tools for publishing, updating, and organizing the vehicles on the lot. | |||
| Active inventory capacity Draft, sold, pending, and hidden vehicles do not use active inventory capacity. | Up to 25 | Up to 75 | Unlimited |
| VIN decoding and vehicle specifications Decode VIN data and complete shopper-facing vehicle information. | Included | Included | Included |
| Multi-photo inventory galleries Upload, order, and display multiple photos for each vehicle. | Included | Included | Included |
| Inventory status workflow Manage draft, active, pending, sold, and hidden vehicles. | Included | Included | Included |
| Sold archive and replacement workflow Preserve sales history while keeping current inventory accurate. | Included | Included | Included |
| Inventory import/export Move inventory data in or out using supported import and export workflows. | — | Included | Included |
| Multiple locations Manage inventory and public information for more than one dealership location. | — | Included | Included |
| Lead capture and shopping tools Turn website activity into organized opportunities for the sales team. | |||
| Vehicle availability and contact forms Capture inquiries from inventory and general dealership pages. | Included | Included | Included |
| Test-drive requests Let shoppers request a test drive from the website. | Included | Included | Included |
| Finance and pre-qualification handoffs Route shoppers to dealership-approved finance workflows without storing sensitive application data. | Included | Included | Included |
| Trade-in and valuation handoffs Collect trade details and send shoppers to configured valuation tools. | Included | Included | Included |
| Find My Car and price alerts Capture demand even when the right vehicle or price is not available yet. | Included | Included | Included |
| Service and parts requests Collect service and parts interest through focused website forms. | Included | Included | Included |
| Live website chat Talk with shoppers from the dealer dashboard while they browse. | Included | Included | Included |
| Business texting Receive lead and appointment text alerts and send one-to-one replies. Pro includes 500 message segments per month; Premium includes 2,000. | — | Included | Included |
| CRM and automation Keep inquiries, appointments, notes, and next actions in one place. | |||
| Lead inbox and basic CRM Store leads, ownership, notes, status, and contact history. | Included | Included | Included |
| Appointments and task tracking Organize scheduled activity and manual follow-up work. | Included | Included | Included |
| Email lead notifications Notify configured dealership recipients when new leads arrive. | Included | Included | Included |
| Automated text workflows Send consent-based after-hours replies, saved-search alerts, price alerts, and other supported automated text workflows. | — | — | Included |
| Advanced CRM Add deeper follow-up, workflow, and sales-pipeline capabilities. | — | — | Included |
| AI descriptions Create editable AI-assisted vehicle description drafts. | — | — | Included |
| Advertising campaign preparation Prepare ad-ready catalog exports and campaign assets; publishing and ad spend stay in the approved Google or Meta workflow. | — | — | Included |
| Marketing and reporting Help shoppers discover the dealership and show what is producing results. | |||
| SEO-ready make, model, and city pages Create useful inventory landing pages for relevant local searches. | Included | Included | Included |
| Google profile and review links Connect the site with the dealership review and local-profile destinations. | Included | Included | Included |
| Campaign and lead-source capture Preserve source information attached to submitted opportunities. | Included | Included | Included |
| Analytics Review website, inventory, lead, and sales-performance reporting. | — | Included | Included |
| Certified marketplace feed delivery Deliver inventory through approved SFTP or API targets only after vendor certification and a successful live test. | — | — | Included |
| Platform and support A managed foundation for the public website and dealership team. | |||
| Managed website hosting and SSL Secure hosting and HTTPS are part of the monthly plan. | Included | Included | Included |
| Role-based dealer admin Give dealership team members access appropriate to their work. | Included | Included | Included |
| Help center and support tickets Get product guidance and send support requests from the dealer dashboard. | Included | Included | Included |
| No setup fee Start with the selected monthly plan and no separate platform setup charge. | Included | Included | Included |
| Ready to get started? | Choose Starter | Choose Pro | Choose Premium |
Feature availability reflects the current ProAutoSites plan catalog. Business texting includes 500 message segments per month on Pro and 2,000 on Premium; longer messages, emoji, sent texts, and received texts can use multiple segments. Additional segment packs are sold separately. Texting begins after sender registration approval and requires customer consent. Carrier rules and message/data rates apply. Marketplace delivery requires the dealer's approved vendor account, current specification, credentials, and a successful live certification test. ProAutoSites prepares Google/Meta campaign assets but does not publish or change paid campaigns without a supported, approved provider connection. Third-party services, ad spend, and newly registered domains may have separate charges where applicable.
We will help you choose based on active inventory, locations, lead volume, and the follow-up tools your team will actually use.
No. The platform setup fee is $0 for Starter, Pro, and Premium. Your selected monthly subscription begins through secure checkout.
Yes. You can connect a domain you already own and keep it with its current registrar. If you choose a new domain during signup, registration is priced separately and renews yearly.
Only active, publicly listed vehicles use plan capacity. Draft, pending, sold, and hidden records do not count toward the active inventory limit.
Yes. Start with the plan that fits the dealership today, then move to a plan with more capacity or tools as the lot and sales workflow grow.
Pro includes 500 message segments per month for lead and appointment alerts plus one-to-one replies. Premium includes 2,000 segments and supported automated text workflows. Additional segment packs are available, and texting starts after sender registration approval.